Our Mission
M
To provide fun and entertainment through a comprehensive gaming offering in a modern, innovative, and responsible environment
Our Vision
V
To be a global leader in the leisure and entertainment sector through a commitment to society, excellence, profitability, and efficiency on which its activity is based
Our
value
proposition
We are much more than an international leisure company.
We are an organization committed to society, training and awareness, the fight against corruption, customer service and responsible gaming, all framed in a strategy of sustainable and ethical development.
Training and Awareness
We believe that information and awareness enhance a person's enjoyment of gaming. That's why we focus on educating both our staff and our customers, promoting a culture of safe and responsible gaming. Through ongoing training programs, we ensure that our human capital is equipped with the skills and knowledge necessary to ensure a safe and enjoyable gaming experience for all our customers
Responsible Gaming
We are pioneers in the implementation of a global responsible gaming campaign with the goal of making our leisure activities visible, safe, and approachable. In all the markets where we operate, we strive to empower our customers and employees through the 'Somos Juego Responsable' initiative, an internal and external communication campaign that promotes the importance of safe and responsible gaming
Activity in Regulated Markets
We exclusively operate in regulated markets, ensuring a safe, protected, and legal gaming environment. This reinforces our commitment to transparency, safety, and trust in all our operations.
Commitment to Local Communities
We are aware of our social and economic responsibility in the communities where we operate. We are committed to actively contributing through the creation of new jobs, tax payments, and donations to non-profit organizations and public entities.
Anti-Corruption Policy
We conduct our operations with the utmost integrity and professionalism. We are staunchly against any form of corruption and have rigorous anti-corruption policies and measures in place to prevent and detect any illicit activities
Innovation
We constantly look for ways to innovate and adapt to changing market demands. Through digitalisation, automation and the implementation of disruptive technologies, we design and create products and services that adapt to our customers' needs.
Customer Orientation
Our customers are the heart of our business. Our philosophy is to anticipate their wants and needs to provide them with entertainment products and services that exceed their expectations
Financial Strength
We operate profitably and soundly, maximizing efficiency in the use of our resources. Our strong financial position allows us to provide security to our stakeholders and continue to meet our long-term commitments
